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Info


CLIENT: EXPENSIFY
PROJECT: EXPENSIFY THI$
AGENCY: JOHNXHANNES

A product demo disguised as a 2 Chainz music video disguised as an acid trip and the world's first music video you can expense. Featuring $500,000 worth of receipts that viewers can turn into cash using the Expensify app's smart scanning camera.

The campaign also included an expensable
super bowl commercial.


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Info


CLIENT: EXPENSIFY
PROJECT: EXPENSIFY THI$
AGENCY: JOHNXHANNES

A product demo disguised as a 2 Chainz music video disguised as an acid trip and the world's first music video you can expense. Featuring $500,000 worth of receipts that viewers can turn into cash using the Expensify app's smart scanning camera.

The campaign also included an expensable
super bowl commercial.


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People could expense items from the music video across all media, including in iconic Times Square. Using the Expensify app, users simply snapped a photo of the receipts and got reimbursed actual cash. Just like the app works in real life.

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For the first time in history, people can expense a music video.
— Washington Post
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Expensify made the entertainment itself an elaborate product demo.
— Fast Company
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Not only hilarious but also super smart.
— GQ
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